My role
For the past two years (2022, 2023), I had the exciting role of the visual designer for VESUF festival. From social media posts to merchandise and POS materials, I created captivating visual content that added to the event's allure.
During VESUF 2022, I also took on the responsibility of the on-site social media manager, engaging the audience with real-time updates and ensuring a captivating online presence.
Looking ahead to VESUF 2023, I brought fresh graphic elements and incorporated popular design trends into our social media strategy, setting the stage for a smaller rebranding effort.
About the Vesuf festival
Vesuf Festival is a lively Czech beer and music event that brings together the best of both worlds. For two exciting days, attendees can savor an extensive selection of home-brewed beers from more than 20 breweries, catering to diverse palates. The festival's main stage hosts electrifying rock and pop performances by popular artists, adding a vibrant atmosphere to the celebration.
While you enjoy the fantastic brews and music, there's no need to worry about the little ones. Vesuf Festival has thoughtfully provided a playground for children to have their own fun, ensuring a family-friendly environment.
Join us at this captivating event located near Kemp Suchý, where beer enthusiasts and music lovers alike can bask in the joyous spirit of this incredible festival."
2023
Social media
In 2023, we set out on a creative exploration, updating our social media design with fresh influences. Embracing contemporary trends, we incorporated engaging reels and adopted a cleaner, more visually captivating approach by utilizing appealing photos and videos to connect with our audience. Our color palette underwent a delightful transformation, transitioning from a limited range of red and orange tones to a broader, more vivid but softer spectrum, making it both inviting and approachable.
Print and visual
One notable change in the visual of 2023 was the introduction of LED boxes to communicate with our customers, replacing traditional print signs and posters. This innovative approach allowed us to incorporate new colors and visuals, adding a dynamic and captivating touch to Vesuf.
2022
Social media
Clasiccla red and orange colors with typical Vesuf sharp on videos
Print and visual
Resizing and merchandising